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HP wireless direct printing is a feature that allows you to print directly to your HP printer without a network, using a direct peer to peer wireless connection
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NOTE:When searching for available printers from your Apple mobile device, this is the name that displays for your HP product. To change this name, you will need to connect your product to a computer connected to a wireless network and then access the HP Embedded Web Server (EWS) to change the Bonjour name.